TikTok is a short-form video application used by teenagers to create dancing and lip-synching videos. Now the game has changed. The short-video app is ranked as one of the top online marketing platforms with over a billion monthly users.
While TikTok is viewed as a platform for Gen Z audiences, recent analytics has proved that the platform has diverse users. Many businesses leverage the platform to build brand presence and acquisition. Additionally, brands are left with another great choice to use Trollishly to improve their brand awareness. By doing so, more audiences will know about your brand.
However, being an entertainment platform, TikTok is gradually introducing some advertising features for brands, like self-serve ad interfaces and hyperlinks. So, how will you increase ROI for your business on TikTok? Let’s discuss some tips to justify your TikTok marketing budget:
Start Marketing on TikTok
The essential thing every marketer should understand is that TikTok is different from every other social media platform. Getting to know the platform well is vital for your marketing efforts. There are 4 approaches you can use to promote your brand on TikTok:
- Creating a TikTok account for your business.
- Creating Authentic Content.
- Utilizing Influencer Marketing.
- TikTok Ads Campaigns
- User-Generated Videos.
To kickstart your TikTok marketing journey, use the above five approaches. One of the unique benefits of TikTok is its distinct algorithm. TikTok’s algorithm rapidly sorts out every user’s previous interactions, likes, and interests and provides a customized “For You Page” for each user individually. If you master how to crack the TikTok algorithm, you can easily get plenty of eyeballs on your page.
Create Authentic Content
Creating videos on TikTok is also different from creating content on other platforms. If your content has authenticity, the users will trust your business’s sponsored ads.
If you want to receive more engagement for your brand, create authentic and reliable content that your target audiences prefer. Furthermore, try to buy tiktok likes for your content to make your brand discoverable to more audiences on the platform. If you do so, your brand’s visibility will grow organically.
The same applies when choosing influencers for your business. The influencers should resonate with your brand as well as your niche. The TikTok platform runs on authenticity. Creating branded content is fine, but being too promotional will not work on the platform. It is because TikTok is a fun platform, so being brand conscious as well as humorous will do wonders for your business.
TikTok Ads Formats
There are four main ad formats on TikTok. They are In-feed ads, brand takeover ads, branded hashtag challenges, and branded lenses.
- In-Feed Ads: These ads pop up between videos as you scroll through TikTok’s For You Page. In simple words, these are the native videos that appear on people’s For You Page along with organic content.
- Brand Takeovers: These ads pop up once the users open the TikTok application. This will take over your screen for a few seconds and finally change into an in-feed ad.
- Branded Hashtag Challenges: These are paid ads that prompt other TikTok creators to post content of themselves performing specific tasks or a challenge using a sponsored hashtag.
- Branded Lenses: These ad formats use AR effects and filters to bring 3D objects, face filters, and effects. Creating a branded lens for your brand will help your business become recognizable to more people.
How to Increase ROI on TikTok?
After setting up ads for your business, partnering with influencers, and running marketing campaigns on TikTok, measure your marketing efforts for future decision-making. Learning to optimize your videos will help you achieve ROI (Return-on-Investment).
Remember that ROI is not always related to an increase in revenue. To increase ROI, you need to set up clear marketing goals that will define your business. In addition to that, you can use Trollishly for further growth and to gain instant exposure for your brand. This will automatically increase your brand reputation and credibility on TikTok.
TikTok Analytics: Metrics You Should Track to Increase ROI
The initial step to track metrics on TikTok is switching to a TikTok business account. A business account on TikTok is the same as an Instagram business account. Business accounts have an analytics feature with which you can track your profile performance. From your TikTok business account, you will be able to track a set of metrics that will help you increase ROI on TikTok.
1. Overview Metrics
On the TikTok analytics dashboard, you may track common metrics such as the follower counts and the number of followers you got in the last 28 days. The overview metrics can be tracked with TikTok ad campaigns to establish ROI in terms of reach.
2. Content Performance Metrics
Tracking the performance of each content on your TikTok page is essential to achieve the engagement ROI. You may create better videos by understanding how your target audiences are receiving your videos. You can track content performance metrics such as the number of content views, likes, comments, and shares.
3. Traffic Source
The traffic source analytics on TikTok help you find the source of traction to your TikTok profile. You may track traffic from the For You Page, other profiles, existing page followers, and sponsored hashtag campaigns.
Tracking traffic analytics helps you decide where to start advertising your brand. For example, if you receive more traffic from people’s For You Page, you can consider in-feed ads. These analytics metrics also help you measure ROI from influencer marketing and ad campaigns.
Wrapping It Up
TikTok is a remarkable marketing tool that helps businesses create brand awareness and recognition. Like all social media platforms, there is no surefire strategy on TikTok. Master the algorithm to achieve ROI, specifically revenue-wise.
Utilize the above post to increase ROI for your business on TikTok. If you want your business to attain more audiences instantly, then TikTok is your ideal platform. TikTok’s huge audience base and immense reach will help your business to achieve its desired goal. Make the most of the short-video platform and maximize ROI for your business.
